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AI and Data: The Future of Smarter Event Hosting

Writer's picture: MEI ManagementMEI Management



Artificial intelligence (AI) and data analytics are transforming how host cities and event organizers plan, execute, and evaluate major events. From optimising infrastructure to enhancing fan engagement, data-driven insights are becoming a game-changer in the industry. As AI technology advances, host cities, rights holders, and international federations must learn how to harness its potential to improve efficiency, sustainability, and the overall event experience.


Optimising Host City Operations with AI

One of the biggest challenges for host cities and destinations is managing logistics—transportation, crowd control, and resource allocation. AI-powered tools are now helping streamline these operations. During the Tokyo 2020 Olympics, AI-driven crowd management systems were planned to use real-time data to direct spectators, reducing congestion in high-traffic areas. Similarly, Wimbledon’s AI powered weather forecasting helps predict and prepare for disruptions, ensuring seamless scheduling for one of the world’s most prestigious sporting events.


For future host cities and event organisers, integrating AI into infrastructure planning can help mitigate risks, improve traffic flow, and enhance overall operational efficiency.


Enhancing Fan and Athlete Experience

AI is also reshaping how fans and athletes experience major events. Personalised digital experiences, chatbots, and AI-driven ticketing solutions are making events more interactive. For example, the 2022 FIFA World Cup in Qatar introduced AI-powered stadium cooling systems to regulate temperatures, enhancing comfort for both players and fans. Meanwhile, AI-driven chatbots at events like the US Open Tennis Championships provide real-time updates and customer support, making it easier for attendees to navigate venues and schedules.


As digital engagement becomes a priority for rights holders, AI-driven technologies will play an increasingly important role in improving fan interaction and ensuring seamless event experiences.

AI and Sustainability in Event Planning

Sustainability is a key priority for the future of global events, and AI is playing a crucial role in minimising environmental impact. AI-driven analytics help host cities track energy consumption, optimise waste management, and reduce carbon footprints. The Paris 2024 Olympics is using AI to monitor sustainability goals, ensuring energy efficiency in venues and minimising unnecessary resource use.


With growing expectations for events to be environmentally responsible, AI is becoming a critical tool in balancing large-scale event demands with sustainable practices.

Looking Ahead

AI and data analytics are reshaping the way global events are hosted and managed. From optimizing logistics and enhancing fan engagement to driving sustainability, AI’s impact is undeniable. As the technology continues to evolve, host cities, rights holders, and event organisers will need to embrace its potential to stay ahead in an increasingly data-driven world.

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