Major Events International Launches Enhanced Support for Rights Holders and Host Destinations

Major Events International (MEI) has unveiled two strengthened service propositions designed to support rights holdersand host destinations, reinforcing its position as a trusted global advisor in the major events space.

With decades of experience connecting key stakeholders across sport, entertainment, and cultural events, MEI’s tailored services now place even greater emphasis on strategic matchmaking—bringing together events with the right cities and partners to ensure long-term success and sustainable growth.

For Host Cities and Destinations: Strategic Event Attraction

Cities and regions seeking to elevate their international profile through event hosting now have access to MEI’s dedicated Event Attraction Support Programme. This initiative helps destinations identify, attract, and secure events that align with their strategic, economic, and community objectives.

MEI offers destinations:

• Intelligence on available events and upcoming rights cycles

• Introductions to rights holders with aligned values and requirements

• Guidance on developing compelling bids and value propositions

• Support with legacy planning, stakeholder alignment, and delivery strategy

• International profiling opportunities via MEI’s global platforms and events

By combining market insight with direct engagement, MEI enables destinations to attract the right events—not just moreevents—fostering economic impact, civic pride, and long-term value.

For Rights Holders: Commercial Growth and Host City Alignment

For rights holders, MEI’s enhanced proposition focuses on unlocking new commercial partnerships and identifying optimal host locations. Whether it’s a global championship, touring series, or emerging format, MEI works closely with event owners to support sustainable growth and successful delivery.

MEI’s services for rights holders include:

• Host city sourcing and bid management

• Sponsorship identification and commercial introductions

• Strategic advisory on expansion, innovation, and localisation

• Event delivery support through MEI’s supplier ecosystem

• Market access and profile raising via MEI’s global network

This approach ensures rights holders can focus on what they do best—delivering world-class events—while MEI facilitates the behind-the-scenes connections and strategy needed to scale successfully.

A Unique Bridge Between Stakeholders

“MEI has always operated at the intersection of rights holders, host cities, and commercial partners,” said Andy Rice, Chief Operating Officer at Major Events International. “With these enhanced services, we’re formalising the matchmaking and advisory work we’ve long delivered—offering strategic, hands-on support to help both sides achieve lasting value.”

In an increasingly competitive and complex global events landscape, MEI’s dual focus on event attraction and commercial enablement offers a timely and tailored solution—whether you're a city looking to shine on the world stage, or a rights holder looking to grow and innovate.