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Conference

2024 SPEAKERS

Karena Vleck.webp

Shelby Mull

Marketing and Communications Director

International Ice Hockey Federation

With over two decades of experience in the sports marketing industry, I am a passionate marketing and communication professional who has enjoyed working with leading brands like Coca-Cola, Allianz, Toyota, BMW or with top sports associations such as UEFA, FIFA, FIA, IIHF as well as with renown creative agencies. While I have a proven track record of maximizing commercial assets whether for brands or for properties, my aspiration as a whole is to make sports accessible and available to wider audiences by using innovative marketing and communication platforms.

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