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Conference

2024 SPEAKERS

Karena Vleck.webp

Mayi Cruz Blanco

Managing Director

The Adecco Group

From athlete to international sports executive, Mayi has worked in the sports industry for over 20 years. She brings a deep understanding of sports and football: governance, business, development, partnerships management, human rights, and leadership development.

Mayi has collaborated with global leaders, governments, and NGOs with experience in the public and private sector. Focused on impact initiatives throughout her career; her work has been instrumental to developing worldwide programmes of which hundreds of thousands of individuals have benefited. Her experience goes from academics to the IOC, World Archery, FIFA, The Adecco Group to co-founding Sports Equity+ International.

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