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Manoela Penna

Communications and Marketing Director

Association of National Olympic Committees

Manoela Penna is a senior executive in the sports industry, with over 25 years’ experience. Currently working as communication and marketing consultant for the Association of National Olympic Committee (who organizes the ANOC World Beach Games, next one being in Bali from 5th to 12th August 2023), Manoela has been Communication and Marketing Director for the Brazilian Olympic Committee (COB - 2018-2021) as well as executive director and founder of In Press - Media Guide PR Agency (Omnicom Group). Manoela has worked in the past five Summer Olympic Games, being Deputy Chief of Mission for Brazil in Tokyo 2020, before moving with her family to live in Paris. During the Rio 2016, Manoela led the work for 14 brands, including major local Games sponsors, the Brazilian Paralympic Committee, a number of national and international sports federations and the Rio 2016 Organizing Committee itself. As Director of COB, Manoela created the Canal Olímpico do Brasil, the successful streaming platform of the Brazilian Olympic Committee that has over 300k subscribers today, and developed the strategy that led Brazil to #1 position in growth and fan engagement on social media during Tokyo 2020, as per numbers presented by the ANOC Social Media Dashboard.

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