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Benoit Girardin

CEO / Team Member

LBB Strategies / Tourisme Montreal

Benoit Girardin is a lawyer and university professor in sport and entertainment law, a strategic consultant for sport citities and sport federations in major sporting events and sport tourism and President of LBB Strategies, a boutique sport consultancy firm (team of 15+) with offices in Montréal and Europe (Annecy). Benoit has 20 years + of experience of consultancy services for sport cities, rights holders and federations and major sporting events. He is/was involved in major Festivals and Sporting Events such as 12 Olympic, Paralympic, Pan American and Commonwealth Games, ISU World figure skating Championships (acting as the General Manager), the FIFA 2026 World Cup, the FIG World artistic gymnastic Championships, Laver Cup and ATP/WTA tournaments, NFL International Games, World Aquatics Championships and more than 100 other festivals and sporting events.

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